Banglalink, the country’s leading digital service provider, successfully settled the first-ever insurance claim in the telecom industry of Bangladesh for a customer in the business-to-business (B2B) segment marking a new phase of diversified services in the industry.

The insurance claim of BDT 160,000 was made by the widow of a deceased customer from Cox’s Bazar, who had subscribed to a Banglalink bundle of BDT 251, which included minutes and data with insurance coverage from Guardian Life Insurance Limited (GLIL).

Following the unfortunate death of the customer, the nominee submitted an insurance claim. The claim was processed efficiently and settled accordingly, resulting in the disbursement of the full claim amount to the nominee.

This swift settlement highlights Banglalink’s commitment to enhancing customer service by offering comprehensive, value-added solutions. The integration of insurance coverage into telecom services represents innovation in value-added services, setting a new industry standard.

Banglalink's telephony bundles include insurance for added security and peace of mind for B2B customers. The BDT 251 bundle offers 200 minutes, 4GB data, 2GB Toffee, and insurance up to BDT 160,000 for accidental death and BDT 60,000 for natural death, plus one tele-doctor consultation. 

The BDT 151 bundle includes 100 minutes, 2GB data, 1GB Toffee, and insurance of BDT 100,000 for accidental death and BDT 50,000 for natural death. 

Both bundles cover BDT 3,000 in hospitalization expenses and provide up to 50% discounts at over 350 GLIL loyalty partners.

Muhammad Abdul Hai, Commercial Transformation and B2B Marketing Director at Banglalink, said, “With this innovative offering, Banglalink aims to ensure easy access and create awareness of various insurance types for one’s own and family’s health, wellbeing, and financial security in the most convenient manner. We are honored to provide the beneficiary family with some tangible solace during this time of distress and hope that more consumers across the country will now take proactive and protective steps to ensure a safety net for their dependents through our diverse insurance packages available in collaboration with Guardian Life Insurance Limited.”

Sheikh Rakibul Karim, FCA, CEO of Guardian Life Insurance Limited, expressed satisfaction with the strategic collaboration, saying, “Through our partnership, Banglalink's B2B clients gain access to exclusive insurance coverage seamlessly integrated into their regular monthly telephony expenses. We are committed to settling insurance claims successfully and in a timely manner.”

The cheque was presented in Chattogram by officials from Banglalink, including Mr. Raffee E Mahbub, Head of B2B Product and Marketing and Mr. Md. Mahmudul Hasan, Head of SME. 

Also, present were officials from Guardian Life Insurance Limited, including Fasihul Mostofa, Senior Vice President, Head of Digital and ADC, Shafeen M Eunus Daud, Senior Vice President, Head of Marketing and Communications, Zafar Ahmed, Senior Vice President, Retail Insurance Business, and Ashraf Ali, Vice President, Bangladesh Khudra Matshajibi Zelay Somity.

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