Bangladesh Venture Capital Limited (BVCL) has invested BDT 1 crore in Adify Limited, a Bangladeshi out-of-home (OOH) advertising technology startup, as part of its seed funding round. The startup is known for introducing mobile billboard services on moving vehicles.

Adify has also launched an advanced outdoor marketplace that integrates tracking and analytics tools to streamline outdoor advertising campaigns. The platform enables brands to optimize their ad placements based on the target audience’s demographics, interests, and location.

The investment cheque was handed over to Binoy Barman, Founder and Managing Director of Adify Limited, by Sabur Khan, Chairman of the Daffodil Family. The ceremony, held on January 18, was attended by Fahim Mashroor, Managing Director of Bdjobs, and Shawkat Hossain, Managing Director of BVCL, among others.

The cheque handover took place following a panel discussion organized by Daffodil International University (DIU), Gen Bangladesh, and the Innovation & Entrepreneurship Department (DIE) under the “Founders’ Insight” initiative. The event was held at the Ekattor Auditorium of Daffodil University.

Panelists included Fahim Mashroor, Founder and Managing Director of Bdjobs; Tareq Hasan, Founder and CTO of WeDevs; and Binoy Barman, Founder and MD of Adify Limited.

During the discussion, Fahim Mashroor shared insights about Bdjobs’ journey and how they attracted foreign investors. He stated, “The investment from SEEK Australia in Bdjobs was strategic because Bdjobs had already become profitable by then, which made them willing to invest.”

Adify Limited, a subsidiary of Sticker Driver, leverages data-driven advertising platforms and an impression count algorithm to enhance brand campaigns and promotional activities.

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